A dark story-Hot Button!

The introduction of the application of social media to Apple Inc. American Express Co. s iPhone, allowing users to information on their purchases one of the boldest recent measures taken by a company credit card, say analysts and competitors may be the project are tight.
Online currency that young adults targets, based on the technology of Four Square, a separate application of social media that tracks the user's movements through their mobile phones.
Amex provides an online version soon change for the phones that Google Inc. Android operating system designed.
Social Currency invites online users to post information on their purchases. Users can also consider purchases they want to do in the future.
"It's a pretty radical movement of Amex," said Brian Riley, research director at TowerGroup. "Using this type of tool truly personalized social media is something that everyone in the card industry spoke, but so far no one has cracked this depth in the water."
 
Amex, which announced the change on-line application on Wednesday, started in the same currency, a website for Personal Financial Literacy.
Created in collaboration with Federated Media, the site offers articles, tips and suggestions for consumers to share tips and experiences on managing their finances, and how many cards can fit into those plans.
Amex said it plans to publish approximately 20 new articles per week on site, and user feedback will play a key role in the formulation and more and more content. " Social networks over the past two years has become a hot topic that affects many businesses are struggling to use, and while some card issuers and networks are experimenting with the concept that most financial companies are still process of refining their strategies.
"Social media is of great interest for all time, and it is certainly a game to attract new customers and clients. But no one knows exactly how to use it again," said Riley.
"He will stumble and some give a lot of concerns about data protection and where are the limits on the amount of information, consumers should share, but a first step and acquire a critical mass Amex could be an advantage."
The association with Four Square is iPhone App Amex from other providers of social media offerings, "said Riley." Four Square is a great player in this field, which should produce some interesting insights for Amex, said it.
Square, New York, went live in March of last year. The social networking system people can use their mobile phones to post their whereabouts, and is often used to help people find each other, and find restaurants, bars, theaters and other entertainment venues .
Four Square claims 3 million users worldwide and lists 15,000 sites worldwide.
Megan Bramlett, a director with Auriemma Consulting Group, said: "This is innovative and pushes the limits by targeting young consumers."
Other card issuers and networks are experimenting with social media.
Citigroup Inc. shot in August, the social media guru Frank Eliason newly created position of senior vice president of social media. Eliason has been senior director of customer operations for the national cable television giant Comcast Corp.
Citi launched earlier this year, Citi Shopper, a location-based mobile application that offers local and offers, the card offers to consumers.
The application is available for the iPhone, Research In Motion Ltd. BlackBerry and Android phones.
The company also handles general banking risks and demands on the server of the customer service via Twitter, MySpace, and has developed a site for Facebook, said a representative from Citi.
JPMorgan Chase & Co. last year, a Facebook presence for their Chase Freedom card and in July, its ink Chase.
Bank of America Corp. offers assistance to clients live via Twitter, but the finance company Charlotte do not use social media for marketing of credit cards or debit cards, said a spokesman.
Visa Inc. has a variety of social media offerings, including a presence on Facebook for its Visa Signature and its prepaid debit products, said a spokesman. Visa and Facebook and YouTube for its sponsorship of the World Cup in South Africa to promote this year.
MasterCard Inc. has two channels-Twitter, for consumers and business customers and two channels of YouTube and a Facebook page, said a spokesman.
Discover Financial Services should be designed with Facebook and Twitter on its range of personal cards.